The Right Words Make All the Difference.
In a world full of noise, the right words make all the difference. A strong message cuts through the clutter, connects with your audience, and drives action.
I craft copy that’s clear, compelling, and built to resonate with your audience. Whether that’s selling a product, telling a story, or defining your brand’s voice. No fluff, no gimmicks. Just words that work.
Services
SEO Specialist
Boost your Google ranking by utilising keyword research and targeted SEO copywriting to drive more traffic to your website.
Email Newsletter Writing
Retain the loyalty and affection of your existing customers with engaging email newsletters that will keep them coming back for more.
Marketing Material
Eye-catching and penetrative marketing copy that shines. Cut through the noise and grab the attention of your targeted audience.
Website Copywriting
Transform your online presence with captivating website copywriting. Let words incite interest and elevate your brand to drive conversion.
Blog Copywriting
Utilise content marketing to drive traffic to your website. Aim to educate and persuade your audience to take action.
Brochure Copywriting
Employ savvy copywriting for your next brochure. From compelling product descriptions to brand stories. Use words that leave a lasting impression.
Who Am I?
Hey there, my name is Glen, and I’m a creative copywriter from Melbourne, Australia, specialising in SEO and Content Writing.
Before writing, I spent my formative years as an artist, madly painting and drawing with a near-obsessive fervour. Until one fateful day, I realised my creative skills weren’t limited to visuals, I was just as mesmerised by words as I was by colours and lines. So, I swapped the brush for the pen, studied the tricks of the trade at the Australian School of Copywriting, and found my niche in crafting words that captivate, connect, and convert.
I believe true innovation doesn’t come from following the crowd. It’s found in the adventurous souls brave enough to veer off the beaten path and try something daring. That’s where I come in, helping your brand stand out by sharing your story in a way that truly connects. The result? A more authentic brand for you and less shit cluttering your audience’s feed. Win-win, right?
With experience across industries like automotive, sports, and video games, I bring a playful mix of creativity and commercial insight to every project. Whether selling a product, telling a story, or shaping a brand’s voice, I ensure every word works for you.
The Process
There’s no such thing as a one-size-fits-all approach. Every brand has a unique story, voice, and audience. The trick is finding a way to bring it all together in a cohesive way.
That’s where The Rule of Three comes in:
🔎 Brand Deep Dive
We start with the foundation - your brand’s DNA. What drives you? What’s your voice? What makes you different? Getting this right ensures every word feels authentic.
🎭 Understanding Your Audience
Great copy isn’t just about sounding good, it’s about resonating. I dive into your audience’s world to understand what they want, how they think, and what makes them tick.
🎶 Bringing It All Together
With a clear brand voice and a deep understanding of your audience, we craft messaging that connects, converts, and fits your business like a glove. No cookie-cutter copy, just the right words for you.
Blog Posts
Contact me.
glenbcarter@gmail.com
0435 310 234
Melbourne, Australia