Is the Written Word Still Relevant?
In today's world, dominated by the dazzling power of music, film, and special effects, one might wonder if the written word still holds significance. I firmly believe it does. Words remain as alive and influential as ever. A well-crafted sentence, delivered at the perfect moment, has the power to move mountains.
I won't promise that my words will leave your audience in tears. However, I do promise to provide carefully chosen words that cut through the noise and deliver a clear and consistent brand message.
Services
SEO Specialist
Boost your Google ranking by utilising keyword research and targeted SEO copywriting to drive more traffic to your website.
Email Newsletter Writing
Retain the loyalty and affection of your existing customers with engaging email newsletters that will keep them coming back for more.
Marketing Material
Eye-catching and penetrative marketing copy that shines. Cut through the noise and grab the attention of your targeted audience.
Website Copywriting
Transform your online presence with captivating website copywriting. Let words incite interest and elevate your brand to drive conversion.
Blog Copywriting
Utilise content marketing to drive traffic to your website. Aim to educate and persuade your audience to take action.
Brochure Copywriting
Employ savvy copywriting for your next brochure. From compelling product descriptions to brand stories. Use words that leave a lasting impression.
Who Am I?
G’day, I'm Glen, a freelance copywriter. My goal is to aid you and your brand deliver compelling content that engages audiences and drives sales.
I began my journey not as a writer but as an artist. Dedicating years to painting and drawing before deciding to transition into writing. After some studying with the Australian School of Copywriting and drawing from my artsy background, I became a well-rounded creative copywriter.
With over a decade of diverse experience across industries, from automotive to fashion and video games, I bring a unique and eclectic skillset to your business.
Aside from coffee and climbing, I enjoy spending my days helping clients and brands express themselves with clarity and personality.
The Process
In the realm of copywriting, I'm a firm believer that there is no such thing as a one-size-fits-all approach and that each project is its own unique puzzle waiting to be solved. No two brands are identical, and recognizing this diversity is the first step toward crafting that compelling narrative.
However, that being said, there is still a general reoccurring process I embrace with every undertaking, one that's as faithful to me as fighting fire with water. Something that I call "The Rule of Three".
1: An immersive Brand Deep Dive
I delve deep into the intricacies of your brand and its DNA from the inside out. What are the core values, aspirations, and story to be told? This sets the bedrock of the authentic message we must build.
2: Embodying the Avatar
Every target audience is a universe unto itself, with distinct needs, desires, aspirations, and even manner of speaking. Here, we craft an avatar that embodies the soul of the brand's ideal audience and how we can fulfil their needs. This is the secret sauce to success.
3: Harmonise the Symphony
Magic happens when these two pillars converge. With an intimate understanding of the brand itself and the avatar's desires, we can create a match made in heaven. Using words as our medium, we aim to strike a perfect balance where the brand's personality aligns with the audience's aspirations.
I admit that my approach is slightly unconventional, yet it's this journey to understand your brand's unique identity and then tailor a distinct narrative that'll help us shoot towards your marketing success story.
Blog Posts
Contact me.
glencartercopy@gmail.com
0435 310 234
Melbourne, Australia